ABOUT Northern Oak

Two brothers.
One mission.
No more excuses.

We're Rupert and Joshua Kay — and we built Northern Oak because we were sick of watching people overpay for property training that teaches theory and delivers nothing. We've been exactly where you are. We know what it actually takes to get a deal done.

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Rated 4.9/5 by hundreds of happy (desired outcomers)

Where we came from..

We didn't come from money. We came from fed up.

"I was a labourer on site, playing semi-pro rugby, watching everyone on social media seem to have it figured out. I was too embarrassed to start. Too scared to fail. Until one day the pain of staying where I was became greater than the fear of starting."

That was Rupert. His first deal was a 3-bed flip — bought for £90k, spent £15k, sold for £180k. None of his own money. Twelve months. That was the proof he needed. 84 units later, he teaches the exact system he used.

"I had a £60k salary. On paper, I was doing well. In reality, expensive rent, the cost of living, two boys to provide for — I still felt completely stuck. A good income and still not free. That's when I knew the job wasn't the answer."

That was Josh. He'd spent years delivering multi-million pound developments across the UK, managing construction teams and transforming buildings into high-value assets — but doing it for someone else's balance sheet. When he made the decision to break free, he brought everything he'd built — operational depth, financial rigour, and a relentless pursuit of excellence — to Northern Oak.

Together, we've built over 84 units. More importantly, we've built a training platform that doesn't just inspire people — it gives them a real framework to follow.

Meet the founders

Rupert Kay

Co-founder · Deal strategy & community

Started with nothing. Literally a labourer. First deal done with zero of his own money. Built a portfolio of 85+ units in 5 years by following one principle: the framework beats the feeling. Teaches flips, HMOs, and deal structures. Brutally honest. Has no interest in making property sound glamorous.

Joshua Kay

Co-founder · Development & training design

Spent a decade managing multi-site construction and delivering complex developments including listed buildings and high-yield residential schemes. The £60k salary trap taught him that income and freedom are not the same thing. Brings world-class operational depth to everything Northern Oak teaches — planning, stakeholder management, design, and scale.

Why we teach

Because people are being ripped off. And that needs to change.

Too many people are spending £15,000 a year on a mentor and walking away with nothing to show for it. Motivation without a framework. Inspiration without a system. We've seen it too many times.

Northern Oak exists to be the antidote to that. Everything we teach comes from deals we've actually done. Every framework is real. Every number is honest. We don't teach theory — we teach what we did, how we did it, and how you can do it too.

Our Mission

"To give ordinary people an extraordinary framework — so they can build real wealth in property without the guesswork, the overpriced mentors, or the wasted years.

Radical honesty

We tell you what works and what doesn't. Including the failures.

Real frameworks

Every method we teach has been used on a real deal. Nothing theoretical.

No fluff

Your time is precious. We don't waste it. Action over inspiration, every time.

Results first

We measure our success by your deals done, not your course completions.

Ready to start your first deal?

Join hundreds of people who stopped waiting and started building. Watch the free training — no pitch, no pressure. Just the actual framework we used.

Contact Us

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